sustainability of export growth and popularity of the export products
from Thailand demands increased consumer awareness and recognition
of the individual brand names. The
Department of Export Promotion, in cooperation with the public
and private sectors, has encouraged Thai manufacturers and exporters
to realize the importance of promotion their products under their
own brand names in the international markets.
the beginning, the initiative was taken by the department was to
create a brand name specifically designed as a medium for promoting
consumer recognition and confidence in the products from Thailand
under the banner "Thailand's Brand".
objective behind to creation of Thailand's Brand is to enhance Thailand's
image as an efficient and effective producer and exporter of a wide
diversity of quality goods and services. It is envisaged that the
brand name will add value to Thai products and give Thailand a competitive
edge on a sustainable basis.